iMedia: Chevrolet

http://www.youtube.com/watch?v=R55e-uHQna0


    Almost every day I will sit down and watch a little tv to relax, just like most americans.  I can also say that with watching tv comes annoying commercials.  All they do is interrupt my shows.  I saw this specific commercial about a year ago.

     This commercial was different from the others.  

     Although it is not recent, I still remember when it would air on tv.  When I first saw it I had no idea what this commercial was suppose to be about. The thoughts going through my head were, "Why the heck is there a commercial about a kid dressed up in a costume?"  To say the least I was very confused.

     At the end, when the car came into the picture, I finally got it.  I was still confused though.  Why would they even think about putting darth vator in a chevrolet commercial?  This never made sense to me until we studied postmodernism and modernism.  This commercial is completely postmodern.

    After I made the connection to postmodernism, the chevrolet company really reminded me of what we are currently doing in class.  Right now we are constructing buildings with limited materials and time.  Just like us, Chevrolet does not have all the time in the world to come up with new models of cars; they are always competing against many other companies.  Similar to Chevrolet, we are kind of competing against the other groups to see who had the best ideas to construct a building.

     Everything is a competition.

During class we have to put all of our ideas together to come up with one solution.  We have to be innovative just like Chevrolet.  With limited time they always seem to produce high quality products.

     This commercial does not only represent postmodernism, but it also reflects on how Chevy is always coming up with new ideas and quickly.